Marketing Study:

This study is the main pillar of the feasibility study and its outcomes are the primary indicator of the project’s feasibility. It provides insights into a variety of factors, including:

• The nature and attributes of the market.
• Competitors’ products or services and their strengths and weaknesses.
• Consumers’ behavior, desires, and habits.
• The size of the demand for a product or service.
• The available share of the target market.
• The optimal method of marketing.
• Familiarity with distribution channels.

This study helps you develop a comprehensive understanding of the project and its external environment and provides insights into some critical factors, such as: the demand for the project’s products is affected by a variety of factors, including the geographic location and population size. Furthermore, the marketing study provided by “Mashroo3k” provides critical data and statistics that explain the following factors in detail:

• The best location for your project.
• The distribution and size of the population in the country of your investment project.
• Whether the population growth rate is appropriate for proceeding with your project or not.
• Whether individuals’ income encourages implementing your project or not.

This study includes a (SWOT) analysis that will help you identify the project’s strengths, weaknesses, opportunities, and threats. It also provides a comprehensive strategy to deal with these threats. In addition, the marketing study outcomes provide information on the total market size, foreign trade, and government expenditure on the sector to which your product belongs, and the role of the private sector in the production lists. The study concludes with a comprehensive summary of its outcomes, as well as recommendations and guidance on how to develop a successful marketing campaign.

Technical Study:

This study provides a plan for the project and how to implement it, focusing on the raw materials of products, along with identifying the necessary equipment and machines. It also includes a step-by-step description of the operating phases, starting from obtaining licenses to offering products. The most significant topics and points can be summed up as follows:

• A detailed description of the project’s products, using some suitable images for each product.
• The expected production capacity.
• Estimating the fixed and variable investment costs.
• Identifying the size of electrical and water power.
• Identifying the project requirement of technicians for operation.
• Identifying the project requirements of machines, equipment, furniture, and furnishings.
• Estimating building and construction costs.
• Estimating the total fixed capital and startup costs.
• Estimating the project annual operating costs.
• Estimating the amount of capital working on the project.
• Identifying depreciation rates of the project assets.

Financial Study:

According to the outcomes of this study, investors can determine whether a project is likely to meet its expected returns or not by calculating important indicators such as internal rate of return (IRR), payback period, and break-even point. It also provides the following information:

• External funding sources and their terms and timing of payments.
• The total required investment costs of the project.
• Cash flow statement for production years.
• Estimating the expected annual revenues of the project in light of the identified operating capacities.
• The optimal funding structure of the project in light of the investors’ capabilities and funding terms.

The financial study provides sensitivity analysis, helping investors to feel more confident about their investments. These analyses can be summed up as follows:

• •Sensitivity analysis of the decreasing of the project annual revenues.
• Sensitivity analysis of the increase in the project annual operating costs.
• Sensitivity analysis of the increasing of the project investment costs.

Organizational and Administrative Study:

This study enables investors to understand the job duties of each project team member. It also clarifies the responsibilities, organizational structure, and competencies of the workforce.

The Importance of the Feasibility Study:

Our company “Mashroo3k” is the leading feasibility study company in the Arab world. We not only study your idea but also assist you in identifying the best investment opportunities available in your country. With our data-driven analysis, you can make an informed decision about the best investment opportunity for you. So, don’t hesitate, to order your feasibility study from our company “Mashroo3k”. With our help, you’ll be on your way to success.