Our Vision: A brief and clear overview that articulates our company’s ultimate purpose, what it aspires to be, and what it wants to achieve in the future. It helps employees understand the company’s reason for being and its strategic objectives, which helps them to set objectives that support our vision.
Our Mission or Message: A brief overview that describes our company’s general purpose, and determines the desired priorities and objectives. It’s our vision’s translation, helping everyone, whether employees, customers, or the community to have a better understanding of the company’s purpose. It also clarifies the company’s core values and principles, establishing common values that all employees believe in.
Our Values: The company leaders’ and employees’ principles and beliefs that guide their daily behaviors. They include the true motivations behind policies such as processes, procedures, and investing resources, efforts and capacities.
