Product:
• Determining the five product levels.
• Classifying products (two types).
• Identifying the product key differentiating factors.
• Identifying service preferences.
• Determining product system.
• Determining product mix.
• Identifying packaging opportunities.
Pricing:
Setting a price target.
Determining demand.
• Estimating costs.
• Analyzing competitors’ price mix.
• Determining the pricing method.
• Determining final price alternatives and potential impacts.
Place (Distribution Channels):
• Selecting the type of distribution channel (Push/Pull).
• Analyzing consumers’ needs.
• Setting channel objectives.
• Identifying the type of brokers (retailers, wholesalers, distributors or agents).
• Identifying the number of brokers relevant to the marketing strategy (e.g., exclusive distribution, full market penetration and selective distribution).
• Drawing the hybrid network of distribution channels.
Promotion:-
• Verifying target audience.
• Setting communication objectives.
• Designing communications.
• Setting the promotion mix for use.
• Budgeting communications.
